Although you’ll always be chasing those elusive new customers, it’s important that you make sure you’re also looking after those that remain loyal to you and your business. This is because these customers are low-effort and low-maintenance for you to sell to. As you are not having to fund expensive advertising projects or hit the hard sell aspect of marketing, you are, in fact, making more profit from these individuals or businesses than any other.
With this in mind, it’s even more important to take care of this growing pool of customers so that they keep coming back again and again to place orders with you. Here are a few ideas on how you can accomplish this.
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#1. Offer quality products and services
Put simply, quality breeds profits. Poor quality will soon have your customers placing their orders elsewhere regardless of how cheap you’re selling them for. However, quality oozing out at every opportunity can have the customer feel that they’ve spent their money on something really special.
For a start, high-quality packaging can provide an experience of value to even the lowest-end product, and will make the experience of unwrapping or opening it a highly desirable encounter. Then, of course, you have the quality of the product itself. A high-quality product will not only look good but be pleasing to the touch. It should, undoubtedly do the job that it’s intended to do and have a lifespan that outlives its lower-quality counterparts.
#2. Award free gifts to loyal customers
Awarding your loyal customers with free gifts from time to time is also a good idea. These gifts are known as corporate gifts and can have your company logo or business name embellished on them.
It’s important that you provide corporate gifts that have meaning to your customers; they could either be closely related to the products that you provide or will be useful and desirable to your customers rather than throw-away items. For instance, if your business is in the technical world, then providing your loyal customers with bags or pouches to keep their tech in would be considered a worthwhile investment.
Of course, for these corporate gifts to encourage your customers to place orders again and again, you’ll need to let them know that if they place a certain number of orders, there’ll be a free thank-you gift waiting for them with their next order.
#3. Provide after-sale services
So many articles talk about providing after-sales care but this is different from after-sales services. After-sales care should be provided as standard and this can include checking that the customer is happy with their purchase and that everything is ok.
After-sales services should be more along the lines of promoting additional products and services that would complement the product or service that your customer has already brought. Or how you could provide a service to keep their new item like new for years to come. For many businesses, this is known as an upsell, and when it’s done properly, it can provide you with a continuous profit margin and your customer with a feeling of importance and security with the products or services that you offer.
It’s important to look after your loyal customers as they are indeed your golden egg. It’s a fact that happy, loyal customers will actively promote and sell your business, products, and services to other interested parties. If played correctly, this will provide an ever-increasing pool of customers that will pave the way to your business’s success.